Leading Argentinian wine producer Bodega Argento has unveiled the new Artesano de Argento brand for the UK off-trade. The brand’s first release, Artesano de Argento Organic Malbec-Cabernet Franc 2018, will be available at Sainsbury’s from 16 January 2020.
A blend of 70% Malbec and 30% Cabernet Franc from Bodega Argento’s organic vineyard in Alto Agrelo (Luján de Cuyo), Mendoza, the Artesano de Argento Malbec-Cabernet Franc 2018 is certified organic and Fairtrade. It will retail at £10 a bottle.
Chief winemaker, Juan Pablo Murgia, comments: ‘Fruit purity, expression of terroir, quality and environmental awareness are the pillars of Bodega Argento’s winemaking philosophy. With Artesano de Argento, we pay homage to the artisan traditions of Argentina. Our organic winemaking approach shares the same respect for tradition, the land and quality craftsmanship. I believe that making wines organically is the way to get the absolute best out of Argentina’s unique environment.’
Gustavo Crespo, UK MD for Bodega Argento, adds: ‘We are very excited to introduce Artesano to the UK. It is a great premium off-trade label that complements Bodega Argento’s strong portfolio of on-trade brands – Argento, Esquinas and Arte de Argento. The listing of Artesano de Argento Organic Malbec-Cabernet Franc 2018 at Sainsbury’s underlines our commitment to bringing top-quality organic, Fairtrade Argentinian wines to UK consumers.’
Bodega Argento is the largest producer of organic wine in Mendoza. With 305 hectares of its own vineyards already certified in 2019, it is on a journey towards full organic certification for all of its own estates. More releases of organic and single vineyard wines are planned for 2020.
Georgina Haughton, Wine Buyer at Sainsbury’s said: ‘With sales of Argentinian red up 14% year on year at Sainsbury’s, we’re continuing to see our customers explore wines from this area. We’re always looking out for new, distinctive ways to delight customers with their favourite wine styles by offering a breadth of brilliant options. Cabernet Franc is one of the most exciting grapes that we’ve tried from Argentina so we’re thrilled to be able to introduce it to Sainsbury’s expanding collection.’
Artesano de Argento is distributed in the UK by Bibendum Off-Trade.