11 December 2019
Global organic wine consumption is on track to hit almost 1 billion bottles a year by 2023, more than doubling over the course of a decade, as consumers around the world embrace more environmentally-friendly products, according to new research from Millésime Bio, the leading organic wine trade fair.
The major study into organic wine trends in key global markets, commissioned by SudVinBio and conducted by drinks research group IWSR, finds that organic wine consumption is forecast to increase to 976 million bottles in 2023, up 34% from 729 million bottles at the end of 2018, and more than doubling from 441 million bottles in 2013. The sharp increase contrasts with the steady decline of wine consumption globally and reflects the ongoing shift to better quality wines produced to higher standards of sustainability.
Organic wine is expected to account for 3.5% of global wine consumption in 2023, up from 2.6% in 2018 and just 1.5% in 2013. Within those figures, consumption of organic sparkling wine in the five key markets selected for the study (France, Italy, Spain, Germany and the US) rose at an average of 19.1% a year between 2013 and 2018. This trend is set to continue as the study forecasts an average increase in organic sparkling wine consumption of 8.2% a year in those markets for the period 2018 to 2023. The organic wine market was worth €3.3 billion euros in the top five consuming countries at the end of last year.
“This new research demonstrates how more and more consumers around the world are choosing organic wines as they reject the use of pesticides and other unnatural products that damage the environment and can enter the food chain,” said Nicolas Richarme, President of SudVinBio. “This trend will only increase as large and small vignerons switch to more sustainable winemaking, and retailers stock a larger range of organic wines to meet rising consumer demand.”
Millésime Bio’s study comes ahead of its flagship organic wine trade show, now into its 27th edition, which will take place in Montpellier, France, on January 27-29, 2020. The event is organised by SudVinBio, the association for southern France’s organic winemakers, and is the largest annual trade fair exclusively for organic wines. January’s gathering is expected to welcome more than 1,300 organic wine producers from 22 countries, as well as some 7,000 international buyers.
The research finds that France will become the largest consumer of organic wine by 2023, accounting for one in five bottles enjoyed, leapfrogging Germany which will take 17.6% of consumption. The US will move into third place overtaking the UK which will represent 9.3% of organic wine consumed, or some 91 million bottles.
To keep up with soaring demand, conversion to organic viticulture is taking hold in all leading wine-producing countries. By 2023, Spain is forecast to have 160,000 hectares of organic vineyards, three times the coverage of 2013. France will consolidate its position with the second-largest area dedicated to organic vineyards, at around 115,000 hectares. Italy, the largest volume producer and exporter, will increase organic vineyard coverage more modestly to over 96,000 hectares.
To receive a copy of the research (in French), please contact Céline Bouteiller: firstname.lastname@example.org.
And for more information on Millésime Bio, please visit: www.millesime-bio.com.